Welcome to the South African women-owned sustainable brand ASHA : ELEVEN.

This brand Founded by Olivia Kennaway in October 2018, ASHA : ELEVEN is lucky enough to call Cape Town home. The founder is Kenyan by birth and finds great inspiration working hands-on with fellow African suppliers and artisans. Her trips back home to Kenya consist of connecting with local craftsmen and creating ways in which to incorporate their traditional skill sets into ASHA : ELEVEN designs. This entire process inspires her to no end and is a core factor of the brands' nature.

With ethics and sustainability as a driving force behind what they do, ASHA : ELEVEN believes that the future of the fashion industry is one where sustainability is the norm, where we will no longer need to talk about it, educate, drive for change - it simply is. The sustainable brand is inspired to work with factories that care for those who work with them and with small social empowerment groups that have incredible skill sets.

ASHA : ELEVEN creates timeless, trans-seasonal fashion which is made to last. Less is more and with a few simple basics partnered with contrast statement pieces, you can transform and recreate your wardrobe whilst reducing over-consumption and wastefulness.

Founder Olivia: ¨We are inspired to reduce the negative impact we may have on our planet. We are inspired by you and we hope that we may inspire you too and together we continue the cycle of inspiration.¨ 


✓Ethically produced ✓Locally produced ✓Fair wages ✓No animal cruelty ✓Made to last a lifetime ✓Small batch  ✓Supporting independent designer ✓Eco-friendly produced  ✓Inclusive representation  ✓Inclusive sizing