/ id / is driven by a mother-daughter duo, Ketevan and Anna. With their combined passion for design and unique relationship within the business, they are driven to create the sustainability of the most luxurious garment and ethically.
Together they create sleek fun pieces with bright colours and bold silhouettes. Unique, timeless, exquisite pieces.
Their mission with / id / is to empower as many women as they can reach and be united on a front against fast fashion and the problems it causes. They want to be advocates for principles such as good quality, clean environment, and fairness for both consumers and producers.