An IKIGAI LABELS X MUMSTER series highlighting 14 international voices using fashion to unpack larger conversations of culture, sustainability, identity and more. From Sweden till the USA, we are opening up about our diverse needs & duties within the fashion industry.
Founder Helene Oudman: ¨There is no sustainability without inclusion¨.
Chanel Trapman: ¨It was about time.¨
Aditi Mayer: ¨How can we actively center BIPOC communities? The FABRIC FOR THE MIND project is a refreshing reminder on how brands can be extending their role in the fashion landscape— not only as pushers of product, but as champions of larger conversations— about culture, identity, and reimagining fashion’s future. ¨
Hanna Look: ¨My wardrobe is a reflection of my minimalistic lifestyle.¨
Sioejeng Tsao: ¨We need more Asian representation linked to sustainable fashion¨.
This project is IKIGAI LABELS´ initiative to become a more inclusive slow fashion community, looking for larger conversations about culture, identity, and reimagining fashion’s future. Each of my role models will be highlighted individually in their video:
CHANEL TRAPMAN / MUMSTER ADITI MAYER AJA BARBER HANNA LOOK KASSY CHO CATHELIJNE BLOK NATHALIA J MAG SANDRA - THAT STYLE NOMAD SIOEJENG TSAO SARA EMAMII JORGEN GARIO - UNOM JG SIENNA TAKABE - SNAKI BABY KORINNA - IS THIS TOO YOUNG FOR ME
