IKIGAI LABELS embodies a holistic approach, ultimately striving towards a conscious fashion industry that encourages emancipation, inclusivity and social sustainability. I believe that bridging gaps and connecting people is essential to achieve the UN Global Goals.
✓ Holistic approach to a socially sustainable business model.
At IKIGAI LABELS low fashion stands for:
1. Valuing quality over quantity.
The fashion designers on IKIGAI LABELS create timeless pieces of quality that last forever. Fashion is not to be thrown away, but to be valued as an art piece. Each piece is made by craftsmen, with love and plenty of time.
2. Having a transparent business model.
The fashion brands on IKIGAI LABELS have traceable supply chains. They inform you about the source of the used materials, how, where and by whom it is made, and the wages the craftsmen receive. Being able to be transparent, means that these fashion labels supervise that all labour is done under fair labor and equal human rights.
3. Focussing on doing good socially.
The fashion brands on IKIGAI LABELS are made under fair living wages, with right to a workers union, commitment against modern slavery, healthy and safe working conditions, to empower women.
Did you know? 80% of the people working in fashion labour are women; let's talk about craftswomen.
4. Doing business in a planet friendly and responsible way.
The fashion brands on IKIGAI LABELS are produced using recycled, upcycled, organic and/or vintage materials in a carbon neutral way with minimal waste and minimal energy or water use. All animal cruelty free.
5. Working towards an inclusive (slow) fashion community.
IKIGAI LABELS is looking for larger conversations about culture, identity and reimagining fashions future. We all have our diverse needs and duties within the slow fashion community. I believe there is no such thing as sustainability without inclusion.
Aditi Mayer: ¨IKIGAI LABELS and the FABRIC FOR THE MIND project is a refreshing reminder on how brands can be extending their role in the fashion landscape - not only as pussers of product, but as champions of larger conversations. ¨ (read Aditi her full blog here)
Each brand has their own focus and often they do even more than described above.